My purpose in business is to deploy my energy, experience and potential making things happen. Interested in achieving real impact in life, I consider consulting the right path towards my ultimate goal. I want to know I am living a great life.
To be great, you need to live a plentiful life. And you get there by constantly chasing new goals, and improving daily.
Hence, this blog is about innovation and strategy in business. I believe to generate meaningful impact is the ultimate aim of anyone.
I like Strategy,Innovation and Marketing, which you need to combine in order to succeed in business. So I write about these topics. Specifically, I have developed a methodology to pursue innovation in midsized and big organisations. The “HI-Board” – Holistic Innovation Board – which is a model that provides a guide to consider novel projects in which several decision makers -with different mindsets, languages and backgrounds- are involved. The methodology is visual, and concrete. So I will develop it further with analysis and professional experience gotten by working with my clients. I expect participation and feedback from readers.
This is me! but if interested, I also have the common and repeated all-around-the-web-style profile’s intro, which you can read below. (and it is written in third person to make it sound more interesting!) – If by any chance it doesn’t sound as cliche’ish as it should, just add at the end that I live with my beatiful and incredible wife, my amazing children and my lovely dogs. (who cares?) 🙂
Cesar Malacon likes to enjoy life. One of his sources of fulfillment is learning. He is constantly learning about the subjects that interest him the most. Being curious as he is, this can be a wide span but he focuses mainly in innovation, strategy, marketing and anthropology.
He has extended experience in business having worked in different industries in several countries around the globe. Change is a constant in his quest for excitement.
He has an MBA form The University of Warwick in UK, and a module in International Strategies from Mannheim Business School in Germany.
He is international and enjoys diversity and variety, reason that has kept him expanding horizons through America, Europe and Asia, settled now in Kazakhstan.
Besides his deep interest in business and enterprise he is passionate about music. He plays several instruments and is a song writer. He had done it seriously back in Mexico playing keyboards and guitar for rock and pop bands. (if interested you can ask for some samples of his work)
Entrepreneurship is one of his interests, and he has failed big as most entrepreneurs have and keep rolling his mind about several projects to concrete.