Just sharing the latest article published by our friends of InnovationManagement.SE
Based on an interview with Terese Alstin, Co-founder of Hovding the invisible helmet company, the article presents a contemplative method to discover the real needs of consumers. The Consumer Needs’ Diamond describes a process to find the Jobs-Being-Neglected, -JBN-, so it can be you who provides users with the required novelty.
Let’s innovate more accurately.
Download an A3 working version for FREE: The_Consumer_Needs_Diamond_A3